Marketing events, such as trade shows, are a great use of your marketing budget. They offer a promotional resource that enables you to increase your brand awareness and break into a large portion of the market share. They offer a unique opportunity to interact with consumers face-to-face, giving you the great opportunity of networking that not many other marketing methods offer. Because this is such a great opportunity, you need to determine how you will set up your booth and if you will purchase displays or take advantage of trade show display rentals.Read More
First the recession, then the fiscal cliff and now a sequester. Regardless of your political opinion, it’s been a rough few years for the economy and businesses alike. Companies are doing their best to cut costs without eliminating employees. Unfortunately, when push comes to shove, operating expenses often outrank the marketing budget. Fortunately, for your exhibit marketing needs, there is a solution: custom trade show display rentals. The following is an itemized list of costs you could save by renting instead of buying.